Why OTT and Free Streaming Are Taking Over Entertainment

Recently, OTT services have become extremely popular with many viewers.

Especially after the COVID-19 pandemic, people spent more time at home, which greatly increased demand for OTT platforms.

OTT is a service that provides diverse media through online networks.

Popular platforms include Netflix, Watcha, and TVING.

Different from cable TV, OTT lets users watch what they want, when they want.

OTT’s popularity comes from several factors.

One reason is that a wide variety of genres are available in one platform.

Users can pick movies, dramas, or shows according to their interests.

Also, compared to traditional paid broadcasting, OTT is relatively affordable.

The convenience of watching anytime and anywhere on smartphones or tablets is another advantage.

As OTT prices continue to rise, users are becoming more cost-conscious.

Therefore, many viewers are turning to free streaming platforms.

Advertising-based services provide content at no charge.

It is appealing to people sensitive to expenses.

FAST platforms are emerging as a new type of free streaming model.

An example is KT’s “Gi Live,” which attracted many users.

FAST is seen as a future growth engine in a slowing TV industry.

The main benefit of free platforms is zero subscription read more fees.

It allows access to many contents, increasing selection options.

The disadvantage is that ads are unavoidable.

Some free services may offer lower-quality content.

Both markets will likely keep developing over time.

Free models could gain stronger popularity.

Being able to watch without cost is highly appealing.

In conclusion, combining premium OTT quality with free access matters.

Using both strengths together gives consumers more satisfaction.

I look forward to seeing how the streaming industry develops in the future.

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